This was an exciting project to design templates to be used in the automation platforms Celtra and Smartly, to contribute to the automation and scalability of social ads. These templates had to be flexible enough to be used in different campaigns and showcase different products.
In order to create the best templates, I designed a flexible modular approach that could work for different campaigns and products including a sales campaign.
These templates were designed considering the specific requirements from the creative team, photography needs and limitations and that could be designed in both automation platforms Celtra and Smartly whilst meeting Vistaprint’s brand guidelines.
These templates were also created in the automation platforms where the background, photography and copy can easily be updated in a feed to create all the different campaigns. In the design, I also considered some specific needs and variations for different countries.
This modular approach allows to create multiple variations quickly and easily. Once the designs were created, tested in the automation platforms and approved, I also created the design workflows and guidelines and training sessions to train other designers and copywriters in the use of these automation platforms.
SOCIAL · AUTOMATION PLATFORMS · VISTAPRINT
The purpose of this project was to create a box insert that would promote Vistaprint’s printed promotional products to their customers by including this postcard with their orders.
The box insert was designed to feature one of Vistaprint’s customers, Monarch, in order to showcase a real-use case of how a genuine brand can market itself through printed promotional products.
Monarch's brand colors were used in this campaign to align and stay true to their brand.
PRINT · BOX INSERT · VISTAPRINT
This campaign aimed to promote Vistaprint’s signage products with the arrival of spring-summer season to help promote their business in outdoor events with products like flags, vinyl banners and posters.
The campaign was designed to include a variety of use cases, from food industry and retail. This campaign also included a real business, MUSH to show customers how they can brand their business with Vistaprint’s signage products.
This campaign was designed for the social platforms Instagram, Facebook, and Pinterest, as well as for HTML5 ads and Google responsive formats.
SOCIAL · HTML5 · GOOGLE RESPONSIVE · VISTAPRINT
The objective of this introductory campaign was to promote the products of Vistacreate, a newly established parent company. Vistacreate empowers customers to effortlessly and professionally create social content.
For this campaign, a variety of content drops were created, each focusing on different themes (such as 'Social Like a Pro,' 'Christmas,' 'New Year,' etc.), and catering to specific industries and events with various use cases in mind.
While the campaign was primarily tailored for social media platforms, certain drops were also featured in HTML5 ads and Google responsive formats
SOCIAL · HTML5 · GOOGLE RESPONSIVE · VISTACREATE
The primary goal of this consumer campaign was to promote Vistaprint’s photo gifts products as ideal choices for celebrating Mother's Day with a personalized gift.
The campaign was carefully designed to highlight various photo gift products and demonstrate how they could easily be customized with a simple photograph.
This campaign was exclusively tailored for the UK market and designed for the social platforms Instagram, Facebook, and Pinterest.
SOCIAL · VISTAPRINT
This consumer campaign aimed to promote Vistaprint’s wedding essential products like save de dates, invites and menus to a younger audience.
The campaign was carefully planned to be inclusive and diverse, with a specific focus on engaging a younger audience. The incorporation of diverse and inclusive young couples, in addition to the wedding invitation designs, played a pivotal role in achieving this objective.
The LGTBI+ board at Vistaprint recognized and awarded this campaign for its exemplary approach to designing an inclusive and diverse marketing campaign.
This campaign was designed for the social platforms Instagram, Facebook, and Pinterest, as well as for HTML5 ads and Google responsive formats.
SOCIAL · HTML5 · GOOGLE RESPONSIVE · VISTAPRINT
The Supplier Quality Manual was the outcome of a corporate project aimed at developing a branded Supplier Quality Manual to be distributed to all of the company's suppliers.
This project presented some exciting challenges, such as the creation of a new printed manual encompassing all the procedures and regulations for our suppliers while ensuring it was visually appealing and aligned with our brand guidelines.
The incorporation of corporate colors and fonts, along with the organization of information into distinct chapters accompanied by relevant company-related photography, resulted in a well-structured and visually appealing manual for our suppliers.
EDITORIAL DESIGN · VISTAPRINT
The aim of this consumer campaign was to promote Vistaprint’s face masks for kids.
This campaign is an example of how Vistaprint and the design team had to adapt to new products and needs according to a specific event or situation.
The use of bright colors and attractive designs was a key element in capturing attention on social media and making this product more appealing to children.
This campaign was tailored for social platforms such as Instagram, Facebook, and Pinterest.
SOCIAL · VISTAPRINT
This postcard was designed as part of an HR recruitment campaign to attract software developers.
The text on the postcard was designed to resemble coding text, to help connect with developers by speaking their language and grabbing their attention.
PRINT · VISTAPRINT
This book cover was the result of a request to design a book cover for a final PHD thesis.
EDITORIAL DESIGN
